This is a really wonderful service for non-profit and charity organisations who don't have a big budget to spend on marketing - but who need to find designers who have integrity, a commitment, and (mostly) the skills needed to communicate complex messages visually. Our marketing budget is close to $0, and we can't afford to "get it wrong". Ordinarily, if a designer gives us something we don't like or they don't really "get it" - too bad, that's our budget gone. However, using 99designs also takes the risk out of this process - we get to see some preliminary ideas from a range of people, before deciding who we want to work "in detail" with on a particular item. And if we don't like anything, then we get our money back. Mind you - we've never asked for it back as we've been thrilled with the designs we've received and it has been money well spent.