Retweet.com is used to discover real-time news on popular stories, images, and videos. It identifies and categorizes content by scanning thousands of updates on twitter as well as with the help of its users who have added a “retweet button” to their blogs.
The word “retweet” has become one of the most popular terms online - making the retweet.com brand name very powerful. The creators of retweet.com, Mesiab Labs, needed a strong logo design to help capitalize on the brand name and win market share in the burgeoning real-time news space.
“We have an in-house designer, but we have so many projects he couldn’t do them all himself. It’s just so hard to find a designer and even when you do – you might get a design you like or there might be something that’s just not quite right.”
Tyson had heard about 99designs.com through a friend and decided to run a logo design project to create the retweet.com logo.
“We got ten times the results for a fraction of the cost. That was a clear indicator that this is a great way to get design work done.”