If anyone wants to understand the power of crowdsourcing, they need to look no further than 99designs. I'd heard about the 99designs process through a work associate, but not until I launched my own contest did I understand the true strength of its formula. Through consistent ranking and feedback on the submitted designs, my logo slowly evolved from something "close." to a perfect representation of my vision. And it all happened in seven days.
I've been in this business long enough to remember logo design processes that required months and many thousands of dollars. Thanks to 99designs, more small business owners such as I finally can afford to create a brand image that reflects our mission and message.