Defy is an extreme indoor recreation park that offers physically engaging attractions to active alternative athletes (parkour, gymnastics, flipper, trickers, etc.) as well as the general public. Defy is much more than an everyday trampoline park. See attached brand guidelines for more details.
We want a design for park guests and prominent influencers. These will primarily be short-sleeve T-shirts, but long-sleeve T-shirts, hats, and hoodie designs are also welcome. We may work with the winning designer for additional shirt designs.
You may take creative direction in multiple ways. Defy is a youth -culture brand with similarities to Skate culture, Pop culture (especially YouTube), and Counter Culture (Obey brand, Illuminati, constructivism).
[Please no skateboards/snowboards in the artwork as we do not allow those in our parks - the kids in our parks are similar to action sports athletes.]
Our athletes are flippers, street gymnasts, trickers, ninja warriors, free runners, and parkour athletes.
Most designs should appeal to teenagers and 20-somethings with a few appealing to younger children and their parents. Our target demo skews males, but our female audience shouldn't be ignored.
The majority of designs should include the word "DEFY." Feel free to incorporate phrases like those listed below for several designs.
(All designs should include the word Defy or elements of the Defy logo(s). They can be subtle.)
"Flippin' Ain't Easy"
"Always Watching" (image of Defy all-seeing eye - Illuminati style)
"Defy the Mundane" (propaganda/constructivism)
"Land on both feet"
"Born to Move"
"We've been waiting for you."
"Because Normal Sucks"
"Defy every day"
"Rather be airborne"
"Ignore your adult problems"
"Shut up and jump"
"Live outside the lines"
No sexual, current political, or obvious religious references.
Have fun. Go nuts.