We're looking for an authentic, extensible design that works on a t-shirt first, but can apply elsewhere soon (see, for example, http://www.hillbillybrand.com/).
We're making a play on how "cowboy" can be a noun, an adjective and a verb (as in "cowboy up"). And the two meanings of the word just, as in "only" and "fair."
What we don't want: Anything remotely resembling 1) Affliction or its over-the-top/MMA-esque brethren, or 2) "Life is Good" cartoony.
What we do want: Something clean, real and modern cowboy. Think Cinch, not Wrangler. Cruel Girl or Cowgirl Tough, not cutesy wallpaper.
We'll give lots of feedback... and what we really want is ONE designer who can work with us on our future projects, extensions, as well, as we've already got them in our heads. Oh... and we've got manf and distribution figured out, too.
What's missing? Nothing, except YOUR AMAZING DESIGN.