LandAid launches Nationally throughout Australia in a couple of months We've already got a logo/trademark designed (attached), but we want some classy, eye-catching t-shirts and rugby shirts (long sleeve) designed around the logo - these designs are likely to be used for a long time. We see our existing logo featured on the back of the shirts across the shoulderblades (could go elsewhere- this is not written in stone - hence the need for professional suggestion and imagination from you) with our slogan: 'unity, restoration, perpetuation' appearing 'somewhere' on the shirt (could be on the front, worked into a larger design on the back... that's open too). As well, we'd like the design to 'flow' about other aspects of the shirt... could be like a growing vine, grain, plant... it could just as easily be a swash of abstract shape/design/color that comliments the logo and 'expands' (tastefully) into other areas of the shirt (down the sleeve, or across the side, or around the shirt from back to front). The main thing is that the design be simple, 'impeccable', allowing the logo to shine, not overpowering it with too much 'stuff'.
Colors of shirts will most likely be black or white... the design will need to look good on either. However, since the main colors of our logo are tan/green (cracked earth to fertile fields), if you imagine something that works better with these colors, we're certainly interested.
The main thing to bear in mind is that Australia - especially its rural areas - is a bit more conservative than other countries. Its ryhthm lags slightly behind the rest of the world - a bit retro; and it responds more to 'quality', 'exceptional', 'poignant' - as opposed to 'bigger', 'better', 'louder', 'complicated'.