SEE UPDATED COMMENTS ABOVE FOR A GENERAL IDEA.
Looking for 2-3 creative FRONT AND BACK t-shirt designs
Designs will be used on Various Colored shirts.
MUST INCLUDE the tagline: BODY BY HUGO
Optional Tagline can be SAMURAI FITNESS Group or TEAM SAMURAI on the front OR back.
We'd like a catchy phrase on the back(SEE Below for Hugo sayings).
FEEL FREE TO COME UP WITH OTHER catchy phrases.
Include some kind of 'workout'/fitness image to go with the 'BODY BY HUGO'
Phrases must be clearly seen on the shirt. So try to keep them short.
Would like Large font's that can be seen from a few feet away.
MOSTLY WOMEN will be wearing the shirts….be careful of word placement. We don't want it directly covering the breast area.
Target audience/Customers: Current Gym members who workout now. MALE & FEMALE. We want to focus on adults: 20yrs on up.
Phrases HUGO uses a lot when we're working out are listed below. These phases can be incorporated into the front/back of the t-shirt…but the 'BODY BY HUGO' must be prominent on the shirt. If YOU can think of other, feel free to add them. Also in reading this Brief, if you can glean some ideas from what I've described about Hugo & his focus, feel free to be creative.
Phrases used by Hugo:
SCULPT THAT BODY !
YOU CALL IT A BEATING, WE CALL IT A
THIS IS HOW WE ROLL
PAIN IS WEAKNESS LEAVING THE BODY (Marine saying)
NOBODY EVER DROWNED IN SWEAT (Marine saying)
THIS AIN'T NO GAME (Marine saying)
DON'T LET THE NAME SCARE YOU
Other catchy phrases we like:
FRONT: BODY BY HUGO
BACK: THIS MUST BE EARNED (this preferably on the BACK side of t-shirt)
OR: GET FIT GET HEALTHY GET IT DONE
We'd like to limit the number of colors used since it's more expensive to print the FRONT & BACK.
We may use this site to print the shirts: http://www.spreadshirt.com
We thought the “ BODY BY HUGO “ should be on the front, BUT IF the Designers can come up with a different placement(back/side, etc), we are open to seeing creative options….as long as it’s legible and clearly readable.
ONE idea we had was to maybe have the word “BODY” arched closer to the neck area and the words “BY HUGO” arched the other way at the midsection to belly-button area?
IF you can think of OTHER placements for the ‘BODY BY HUGO’ phase, we would be open to that ---as long as it is big enough and can be CLEARLY read.
Here are links to the types of looks that we think have the clean lines & clear non-busy backgrounds. You are welcome to use them as inspiration for new ideas with the below phases. Again, in reading this Brief, if you can glean some ideas from what I've described about Hugo & his focus, feel free to be creative.
1) http://www.spreadshirt.com/bodybuil…C3375/1/60 (GENERAL Shirts)
2) http://www.spreadshirt.com/bodybuil…15S1000093 (WOMEN's Shirts)
3) IMAGEs: If using a Female bodybuilder type, please consider a pose similar to how females pose during competitions. Figure can be in silhouette or not. Be creative.
IDEA SAMPLE of a Woman’s pose: http://www.spreadshirt.com/showtime…76A7312527
PLEASE feel free to think of other IMAGES related to fitness/workout, etc.
4) FONT SIZE IDEAs: The "BOD” on this image is a good size and very readable
5) FONT COLOR / T-SHIRT COLORs
The COLOR of the letters will have to be considered because the t-shirts will be bright colors as well. The colors of the t-shirts will be bold and bright: blue, purple, pink, white, orange, yellow…etc (neon colors) as well as black, grey, red, green.
6) T-SHIRT Colors: An idea of the colors we want to consider using are here: http://www.amazon.com/Womens-trade-…7X6G28/ref )