Completed contest

Sweatshirt/Tshirt Design for Custom Boat Building Company

mlcronin needed a new t-shirt design and created a contest on 99designs.

A winner was selected from 43 designs submitted by 16 freelance designers.


One of the designers who made it happen

Winner - rudyy
Thanks once again to 99designs and specifically to Rudyy and the rest of the dsigners who spent time working on this logo. My clients will go on to invest hundreds of thousands of dollars on the brands who now have proud new logos, thanks to this great platform. Best regards Warren Jacobs
- Warjacobs

How mlcronin started their t-shirt journey

Brand name

Lyman Morse Boatbuilding


We are a custom boat builder and yacht service yard located on the coast of Maine. We are known for our exceptionally high end power and sailing yachts. We have been building boats for over 30 years, with just under 100 launched vessels to our name. Our facility sits on the St. George River in Thomaston, Maine ... an area very rich in boat building heritage. Our yachts are entirely custom, so our customers are very discerning and often quite knowledgeable yachtsmen. Visit for more info/pics.

Tell us a bit about who you are and the people you reach

This is a sweatshirt/tshirt that is primarily aimed at our employees, but definitely needs to appeal to our customers as well. Our employees are predominantly men, middle aged, and are true "rugged" Mainers. They're skilled craftsmen, and are passionate about their work. They are often very "manly" ... think hunting, fishing, working with their hands, etc. Anything too trendy or urban will not appeal to them. They have a strong preference for masculine colors.

Our customers are often true blueblood Yankees, so again, nothing too flashy. They tend to be on the more conservative side. Aiming for the traditional "yachty" look is OK, as long as there is something to distinguish this design from the very classic yacht club look.


Include our company name and logo.
I realize that our logo is very hard to work with, so you can make your own variations on it.
Prefer that you mention our location: Thomaston, Maine -- but not necessary.
Please no more than 3 colors. 1, 2, and 3 colors will all be equally judged... more color does not necessarily mean better.
There does not need to be something on the front and something on the back... use your creativity. Sleeve printing/unique locations are all fine. Prefer not to have more than two locations, though, in the interest of cost.
I have a list of all the boats we've built... this can be included or not. I will attach it here.
Sweatshirt color will most likely be navy blue, or another "masculine" color. Open to variations. Tshirts can be any color.
Despite all the mentions of men, this should also appeal to women!

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