We are launching a new clothing brand focusing on the "american football lifestyle". The target market is high school and University football players in America whose lives revolve around Friday night games, kings on campus, scoring (touchdowns and with girls) etc. Ladies I apologize if you take offence to any of this, but I want to be very clear what we are marketing so that the shirt design is optimal.
This shirt aims to exhibit how football players are brothers. The name of the brand will be "Dirty Cleats" but we do not have our logo completed yet so don't worry about incorporating it into the design.