Winning design by _Trickster_

Help launch a new brand! Based on American Football

Jansenshrubb picked a winning design in their t-shirt contest. For just CA$149 they received 38 designs from 14 designers.

Here’s a peek at the client’s brief

Contest title


Help launch a new brand! Based on American Football


Not specified

Background information

To be used on

  • Men

Visual style

Style/theme ideas for the t-shirt

We are launching a new clothing brand focusing on the "american football lifestyle". The target market is high school and University football players in America whose lives revolve around Friday night games, kings on campus, scoring (touchdowns and with girls) etc. Ladies I apologize if you take offence to any of this, but I want to be very clear what we are marketing so that the shirt design is optimal.

This shirt aims to exhibit how football players are brothers. The name of the brand will be "Dirty Cleats" but we do not have our logo completed yet so don't worry about incorporating it into the design.

Content details

Clothing or apparel to design

Not specified


One of the following:
Brothers in Arms
Band of Brothers

I have attached links to some images that give an idea of the set-up I want. We hope to have an image on the front of anywhere from 4-6 football players in full equipment (I'm thinking a silhouette so there is limited detailing on the players) and they will be muddy, exhausted and walking towards you (like in the attached photos).…,s:0,i:145

What to avoid

I will provide feedback, but be creative from the get-go!