Different shades of blue, gray, white. FlowRoller was established this year 2012 and is a lifestyle brand rooted in Brazilian Jiu Jitsu (martial art). We want to cross over and appeal to the surf and skate community while still maintaining our identity as BJJ martial artists. FlowRoller has always identified ourselves with the flowing aspect of water and waves and how two people "rolling" (term for doing Jiu Jitsu) seemingly "flow".
Our goal is to create a design that shows our roots in Brazilian Jiu Jitsu with the fun, light vibe more commonly found in Surf / Skate style shirts instead of the typical Black, skulls, brass knuckle "tough guy" feel of current MMA style shirts.
We are open to EVERY and ANY idea so please be as creative as you like. I uploaded a couple of pictures of our current Logo that we use for out Martial Arts school, however, they DO NOT have to be used in the design.
We would like to keep our martial arts school and Apparel brand separate, but the logos should give you an idea of our style.
Thank you for your work!,