Really great work. The artist was very patient with a lot of back and forth. We are very pleased.
How elizabeth II started their t-shirt journey
What do you have in mind for the style and theme of the t-shirt?
bold and powerful but not stereotypically masculine. it will be for men & for women. athletic and motivational. One thing I love is how reebok does tshirts with the american flag on the sleeve (example attached) and I'd love to have my lion head on the sleeve, perhaps faded and not in the same bright font as is on the front, but I'm open to ideas.
I'm digging the idea of the lion head part of the logo on the sleeve, or even just a shadow of it on the sleeve. And the "Primal Potential" words on the back. On the front of the shirt the words "action creates peace" OR "every choice is a chance" - I'm open to which one you guys think will look best.
What to avoid
Anything overtly feminine should be avoided, but I'm also not looking for skull & crossbones overtly masculine. Gender neutral. Athletic. Avoid: overdesign with weird lines and unnecessary "art". Nothing to distract from the message. Something you'd wear to the gym but also be proud to wear with jeans. To give you a sense of styles I like, I've also attached some examples.