I have a logo (attached), but it needs a little help. The goal of this contest is to refine the logo AND make a great t-shirt and cap design based on that logo. If possible, the style of the t-shirt would ideally reflect a retro 50's feel, reinvented with a younger, modern hip vibe. The target demographic are homeowners aged 30 to 55 that care about community, nature and reinvesting in their neighborhood.
We are looking for a fun, cool t-shirt that integrates our logo into a design that makes people say "I want to live there ... that looks like a cool place to be." The shirt design should show creativity while being something that could be worn on an everyday basis. We will order shirts in multiple colors from a natural palette, including olive, khaki, yellow, brown, forest green, light grey or black. So, the design should come in a reversible format for both a light and dark color background. You may use up to 3 colors for this silk-screen t-shirt design.
The back of the shirt should be very simple with just the web address: http://www.parkdale.org
The design for the cap should break up the logo into two separate elements: the tree part and either the text "PARKDALE" or "PARKDALE NEIGHBORHOOD" or "http://www.parkdale.org". The front of the cap may either contain the tree or the text. The back of the cap should contain the other part. Try it both ways to see what you like best. This will be a cap no hole in the back (like this http://bit.ly/jOx9s8 ).
The cap will benefit most from your logo refinement. In order to be embroidered, the logo needs to be cleaned up so that it is consistent with our other applications.