LT News & Dynasty Effect
Part of a content generation company agnostic to platform. It is no longer about the platform, it's about the content. Dynasty Effect manages branded content from inception to consumption with a media neutral disposition.
Dynasty Effect was the catalyst in the creation of LTnews.net. LT News is about Lithuanian driven news in simple form (quickly and effectively).
My Lithuanian heritage is important to me, so I feel very privileged to work on projects like these that hit so close to home. It's fun to enjoy your work! ....if that makes sense.
Based off our numbers, our target audience here is:
50/50 male and female
very much 18-34
Heavy traffic from US and Lithuania
We have a very active member base. Especially on Facebook.
We want a modern looking design graphic that a younger generation of people interested in Lithuanian culture would embrace. Almost like their symbol. A design, that immediately makes a person aware if they understand the meaning behind it.
For example, it is very popular for my parents generation to have a red "Vytis" (Lithuania's coat of arms), on the back of their vehicles. It's very cool and I loved it growing up. Whenever I saw it, I would be curious as to who that person was.
You can see some examples of the Vytis attached. It is generally a version of a knight holding a sword on the top of a stallion inside a shield.
We want this design to be compatible with Cafe Press. We envision this design to look great on clothing, T-shirts and shirts are key. We definitely want the design to have the "Vytis" incorporated some way. We are giving much creative leeway in using the Vytis in the design.
Your help would be greatly appreciated. I love 99designs....it's a favorite site of mine. Met many interesting people here.