Can you design an amazing unisex bike jersey that our guests will want to purchase?
The only required criteria:
>>the design MUST include the Backroads logo on the front and back; logo can be in any color
>>the design should NOT feature any globes or maps unless you happen to have an idea that has not been used way too many times.
The design can be somewhat similar to the cluttered look of many bike jerseys (if it really works) or it can be more stylized and clean.
You may want to consider incorporating “est. 1979” into the design, and possibly near the logo.
Other than that you are free to design a jersey that is cool, sophisticated and/or sporty, and would appeal to our guests who are primarily professional folks, 30-60 years old, and from the major metros of the U.S. If you’re looking for an age to target, move toward the younger end of our age range.
In short, we’re looking for something that will stand out and that people will want to purchase and wear because of your fabulous design.
Good luck and have fun!