With These Thighs is a body positivity movement to encourage folks to focus on what their bodies are capable of, instead of how they look. Often, We look at photos of an awesome bike ride, race or trip we did, and how often do we cringe, thinking ‘ugh my thighs/butt/waist/cheeks/enter body part here?’. What if, instead, we look back through those photos and say, “Heck yeah, I did that! My body did that”.
Our target audience is anybody who has a body. We often resonate most with female athletes- cyclists, hikers, runners, dancers, etc. Especially those who have been told their body type isn't typical, or they're not skinny enough, and let's be honest, who hasn't been told that either through the media, or directly?