Giggle and Grow ! that's our brand tagline and our philosophy.
As a designer and manufacturer of childrens footwear and clothing we believe growing up should be as natural and fun as possible; and everything we do is a reflection of that belief. We sell leather shoes and natural fibre clothing designed to provide the ultimate comfort & protection for children while not limiting them to grow as they were intended. Our products are designed for children 0-4 years old.
Our consumer audience is first-time mums who are a wonderful group of people who always look for the best for their child and spend time researching to make sure they purchase the right product for their child's health and wellbeing.
Our retail audience is juvenile speciality stores and baby chains all across the globe. We are particularly strong in Europe and Australasia with a growing presence in the US.
We have recently completed a major brand overhaul and need someone to translate the new look and feel into smart, quality, practical and a little bit 'fun' stationery. The items we are looking for are business cards ( 2 sided is ok), letterhead, 'with thanks' slips and email signature.
We've provided you with our logo and base brand guidelines.
We really want a design that balances the following:
* seriousness or expertise - ie all the practical information in a professional way
* fun and emotion - ie something to communicate the more lighthearted/connective aspect of our business.
Things to be careful of:
It is often hard to read when small text is reversed out of our brand grey ( PMS 877)
Use following details for relevant contact information:
Include following relevant information where appropriate
Physical address/Web address
The jpeg should be clear (max. quality) at a minimum of 1024x768 px.
Winner will deliver final work as follows:
1. 2010_Bobux_ business_card_[CMYK].ai
2. 2010_Bobux_email signature_[RGB].ai
4. 2010_Bobux_with compliments_[CMYK].ai
Work must be created in Illustrator CS3 (or higher) & must have layers appropriately named (NOT layer 1, layer 2, etc)
thanks and have some fun with it!