Our web address should be clearly visible on the
card and the letter. www.FilesAnywhere.com
The web address should be visible
on the front and back of the card since people look for that.
Basic info on the card should include Name,
Title, Address, several phone numbers, fax and an email.
address should be clearly visible since this is just as common now as a phone number to
We want our cards to really STANDOUT from all of the everyday cards
people normally get. So radical, fresh ideas are encouraged here.
Design should reflect our "high-tech", cutting-edge web service. It could be 3D in appearance - that sometimes looks very cool. Designs might overlap, or be enlarged - that can look cool too. It's your design, no limits!
FYI - we don't want to limit the design of the cards and stationary, but it can be somewhat consistent with our website - which is now being redesigned. The winning website we recently chose that we are about to release is here: http://99designs.com/contests/12913…ies/956493
eye-catching design on the back of the card that is compatible with our logo
and captures the essence of our service would be really neat. (again the back should show our web address also).
Experience preparing the design for PRINTERS would be very helpful, since we are not experienced in this. (ex: do printers need CMYK color separation for best printing? what size artwork originals do most printers like to have: really large size and resolution or actual size?)
Graphics done for the business card and letterhead *could* be used later for some web pages - just a thought to consider, in case this changes how you prepare the original graphics (ex: maybe the letterhead header or footer styles could support very large page widths also, when delivering versions of the final artwork - such as 1 output version of the card and stationary artwork for the printer, and also 1 output version of the artwork containing the raw graphics for later reuse by our graphics people).
The printer should be able to change the FONTS used very easily to create the different names, update phone numbers and reprint, etc. If the fonts are embedded in the source graphic - it should be easily changeable.
The design should not appear cluttered or too busy. (smart use of open space can make the design look very clean)
The design should not appear to be "cartoony" or "blocky" (the design should be flowing and smooth and professional in appearance)
The design should not look different on screen than when it is printed (the design should be done so that the printed version looks just as spectacular and is not limited by common professional printing limitations)
Consider line wrapping on text items, when positioning people's names and job titles on the business card - these can be long. (examples of maximum character lengths: "Abraham Kasperaninov", "Director of Strategic Thinking & Planning")