"Wanted" A logo that speaks to my brand!

Straight Shooter

I am starting a retail marketing consultancy business. The business will focus on how to bring brands to life & develop sales growth through a no nonsense "Straight Shooter" approach and will involve all aspects of brand management, development and retailing including merchandise selection, placement and customer service.
The business will be known for excellent down to earth advice that works but also for using innovative approaches and pushing the traditional boundaries. This business will tell it like it is - with empathy, and will not sugar-coat nor draw out a project just to make money.
A refreshing approach to consulting rather than the protracted and complicated approach of large consulting companies.

I want to appeal to medium to large retail chain companies that are looking for marketing strategies, tactics and advice that work, are easy to implement and measure.

The logo should inspire a level of business confidence

I am looking for a logo design and accompanying stationary i.e. Business Card, Letter Head and Powerpoint presentation

I would like the logo to reflect a no nonsense, straight to the point way of business - I do not want to use a gun or an arrow i.e. the obvious but rather am looking for a more holistic design that incorporates the brand values of
Refreshing - Honest - Innovative
I prefer not to use cartoons or clip art - I don't want anything too serious but it must be professional
Feel free to experiment with colours
I will require both print and web file formats as per print guidelines below
Have Fun!