Fine wine buyers. Looking for a clean, classy design. A bit of flare perhaps.
We're a small wine company in Australia with a crackerjack wine, due to be launched in the next couple of months. It's a premium, high quality wine - and it's made in small quantities. This is not a mass, commercial product. The 'look' of the design should reflect the hand-made nature of the wine. "Mountains' probably shouldn't feature in the design - think more on the connotations of 'bluechip'.