How BillHillestad started their stationery journey
Who are you known as?
Tell us a bit about who you are and the people you reach
eVelocity is a consortium of digital marketing professionals. We're a blend of cutting edge and common sense marketers. We pride ourselves on what we "don't do". If the shiny new web goodie doesn't bring real quantifiable results, we don't use it. We don't waste money or time, we don't complicate things, we don't ever settle for good.
All web design and much final writing is outsourced as we focus on a strategic execution that is based on a one of a kind planning process. Our marketing plans/processes insure infinitely better results than legacy processes.
What inspires you and how do you envision the design for your business?
This is a new name/url for us and we need the fundamentals to start. Logo, letterhead, PowerPoint template, key graphical elements to use with the logo to create thematic consistency across all collateral, print or digital. The graphical elements, fonts and colors should effectively be the basis of a style guide for all documents and creative work moving forward.
We are open to ideas. We currently believe in something that is clean, modern and professional alla, Apple, Nike or Google. Where no central color theme is obvious and the selective use of different color elements can be interspersed within basic white/gray designs. Logo images do not have to be so simplistic but the primary logo should be the company name.
The majority of our clients or target audience are decision makers for small to midsize companies who are more likely digital immigrants rather than natives. They know the digital space is critical but are skeptical of the typical practitioners in the space.