We want what every client wants - the identity needs to be both up-to-the-minute-cutting-edge-WOW and timeless-classic-will-never-date... (at least we're honest enough to say it right out loud!). Seriously though, we are looking for something modern but not trendy.
Red is the bosses' favourite colour - but this isn't a sure-sell. We don't like pastels, we're looking for a colorway that can carry through to other pieces of collateral.
We love typography based designs and ones that have a clear nod to days-gone-by.
The business runs under two names: "Marketing My Craft" (for the crafty types) and "Marketing My Art" (for the fine art folk). A logo/identity that could be used with either of these names would be ideal - we can swap the name out as necessary and keep the rest looking consistent.
We're going to use this design on our website, on business cards, letterhead, flyers - you name it!
It will need a colour version and a black-and-white version.
We need something with design elements we can use for different pieces of collateral.. something that begins to tell a story that we can ask the winning designer to expand on with further creations.. this is just the first piece in a continuing stream of work.