encircled is a fashion accessory business (infinity scarves) that are iconic in design, well-made using luxurious eco-friendly fabrics, and produced by local sewers/production in North America. The scarves have strategically placed attachments to convert into functional garments. A portion of the profits will be donated to fund entrepreneurship globally.
Need a twitter background + twitter icon.
Social media is a key cornerstone to the market strategy for encircled. It will promote our product, and the good work that the sale of our product funds. Additionally, it will be used to promote the owner's blog, offers tools for local entrepreneurs to be successful at starting up their own business.
Our target consumer is women, 25-40 who are worldly, informed, stylish and confidant. Promotional strategy will involve 'encircling' our consumers (coming together). Design must convey the encircled concept, as well as a classic, refined, classic, fluid appeal. Think upscale yogi. Balanced. Eventually, will expand assortment beyond scarves.
If using text, please use Goudy Old Style font. Logos attached for use. Can use either the colour blocked or b&W.
Key quote to inspire:
"Our truest life is when we are in dreams awake."