Veteran owned business. Military style logos ok, but not too aggressive. Market demographic is woman and children as much as men.
Design brief - artisan donuts in a stanley lunchbox
Artist worth stealing from - Shepard Fairey, Banksey, Warhol,
Other design inspiration - old WPA travel posters, US WWII propaganda posters, Soviet Realism,
Logo will be incorporated into bags and boxes. Logo should be monochromatic. Should look good stamped in a single color on smaller bags for a single doughnut as well as painted on to a wall with a three foot diameter
Logos with a clenched fist have too many political overtones and won’t be used
Added a WWII air logo in the brief that we would like to see incorporate into some submissions
Added another logo that could be incorporated into some of the more complex logo submissions