65% US, 15% EU, 10% Australia/NZ, 5% Asia, 5% Rest of World
50/50 male / female user - likely skew higher female for readership/community. Industry skews 65%+ male in production; 50/50 sales & marketing.
Professionals or semi-professionals in beer, wine and spirits and associated industries where alcohol is present who are looking to create awareness and balance in their professional and personal lives when working with, or around beer, wine and spirits. The forum will likely attract highly involved inwe consumers (eg: wine collectors, high frequency travelers) who are also seeking to find balance.
A Balanced Glass seeks to help people on their own paths through bringing mindful practices into the often hedonistic industry of drinking, eating and travel. From simple tips and advice, podcasts with experts, to 1:1 coaching, retreats and workshops, A Balanced Glass seeks to help people find their compass in an often disorientating industry,.
By the Year 2020, "A Balanced Glass" will become a foundational wellness program and approach adopted by the beverage alcohol industry and integrated into workplace wellness programs at wine suppliers, distributors and industry partners and a global movement, to support people to survive and thrive for the long term in their chosen career.
My personal motto:
It doesn't matter how small, just do ONE thing toward change.