Logo for an online pet store that celebrates adoptions

Animal & Pet

Worthy Paws will be an online shopping and content experience where dog owners, existing and prospective, can learn, discover, and be inspired by the dog adoption process as well as the joy adoption can bring to both the pets and their families. We believe the site will create a community around dog adoption through user stories, expert information, and curated products from ethical sources. The name Worthy Paws will reinforce the notion that every paw is worthy of our love and donations to leading pet charities (or "worthy causes") with every purchase onsite further adds to the appeal.

I have attached three key personas for the site as developed with our team as well as some design mocks for the site. Keep in mind we have not built/launched a site yet so these are just some design concepts, not set in stone. The logo does not need to fit seamlessly into this design, this is just meant to introduce the type of look and feel we are going for. We have another company that is a digital marketing agency called Otoro Digital and we had 99 designs do a logo for it as well. We really love that design, especially the playful characteristics of it with the fish. We think that the Worthy Paws logo, because its B2C ecommerce and not B2B, can be even more fun and tongue in cheek than the Otoro logo. Cute dog imagery, especially something that appears hand drawn, would definitely be welcomed if in can be incorporated seamlessly into the logo design.

Every design category has flexible pricing for all budgets. Logo & social media pack starts at $399.