I am trying to make an online media. The media is targeting mostly male audiences in Korea. We will be covering automotive, IT devices, game then extends to fashion, travel, food & beverages.
Y Label is the title of the media. Y has a meaning which is behind my media. Y is an abbreviation of 'You are what you _____'. For example, if there is a food section, then I am claiming 'You are what you eat.' The same goes for others, for cars, 'You are what you drive'. This is a lifestyle guide and also a magazine.
In terms of the concept of the media, I'd say we are a media for 'Luxury Hippie'. Geeky, but not nerdy. Luxurious, but not bragging. Hippie, but not irrelevant. Vintage, but not old fashioned.
*CHANGE OF BRIEF. I'd like to see Cursive font. You can play only with Y or Y Label the whole texts.
The area we can play with is letter Y. Color and shape of Y is the most important. This should be extremely simple and sexy.
Be bold. Be sexy. Be simple. Be luxury.