Fantastic to work with, I developed a brand guide and whole range of products with BrandSketchers and final products look amazing. Highly recommended.
How LifesterWorks started their logo & social media pack journey
Who are you known as?
lw or LW or lifesterworks or LifesterWorks
What’s your company slogan?
think as a team
Tell us a bit about who you are and the people you reach
Similar to twitter or slack but users create Projects, share them with teams they form, and then post and chat about their Projects. So logo and page designs should have the same cool, slick social media feel as twitter or slack. Need lw for lifesterworks.com. Could be a graphic of something (ala twitter) or not. Could be any color or group of colors that looks cool. Should be same genre as the others but stand out and look way better, as though they are old school and the future is lifesterworks.com. Don't worry about Lifester.com. I own that already. I don't want it to look like Lifester. That's too boxy. Fine for insurance industry, but this is for all people to use for all Projects and all communications. Think young people in college and small business owners too.
What colors do you want to see in your design?
Other color requirements
I've given some guidelines, but feel free to deviate. I'm flexible here. At least one option should be white background.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
simple but tells a story
clean and symbol reinforces name
symmetrical and creative, since colors morph
Mostly discussed above. Be creative. Lifester will use a few symbols you can incorporate if you want. In addition to @username like Slack and twitter, LifesterWorks will use ^teamname. Also, LifesterWorks will use >ProjectURL, so the >symbol will also be used. Not sure if either of those are worth putting in a logo. I know Slack uses the #hashtag in their logo, so just a thought.