Help 10m young people (late teens through late 20s) become self-aware, devote their lives to a fullest expression of self and through that expression successfully transition into happy financially independent adulthood.
Helping young adults (late teens through late 20s) make a successful transition from young adult to full adulthood.
Young adults are anxious to be treated as grown-ups, but are still kids in a lot of ways. My logo needs to be attractive to (and through) the late teen/early 20s, but not childlike. My goal for the content I create and deliver my material to be like the Harry Potter books - for young people, but adults love reading them too.
Coaching/eduction delivered in groups and one-on-one. Teaching methods on how to become self-aware, tools to identify and develop unique talents, and context of building a successful financial life.
Social media, podcasts, Internet delivered video will be important in the business.