Our original logo has served us well, but want to stay fresh. We have the word "Nametag" written out in a great script that we have been using more and more and would like to add the word "films" to that logo or explore a totally fresh new design.
Here are a few thoughts towards updating the scripted version. Please read thoroughly.
I like smashing together two totally different worlds together. In the case of our logo, I imagine these two realms -
Realm 1 - Scrappy. Handcrafted, soulful, unexpected, fun.
Realm 2 - Elegant. Cinematic, stylistic, intelligent, fashion.
For the Nametag logo, we feel the scripted version of “Nametag” fits the scrappy feel.
Could look at other versions or typefaces if inspiration strikes.
But at the moment we’re settling in, or nearly settling in, on liking it.
It’s a fresh look for us. It has a little attitude. Although we’ve heard a few comments that it might not be the easiest to read.
We sorta question how much it catches the idea.
But it’s not entirely bad. For now.
For Realm 2, we’d like to add “Films”.
Perhaps in a bold fashion driven typefaces, such as Bodoni or equivalent.
I picture it small and adding just a touch of a ‘grounded’ feel to balance out the expressive ‘Nametag'.
Traditionally Nametag’s color palette has been red, black, and white.
Although lately I’ve been flirting with a yellow/gold tone and white.
I dig how it can create a feeling that’s both bold and a ‘lift’ in the perception of the viewer.
So how about we look for a compelling way to work in a yellow/gold accent? Not set on any colors really.
Perhaps as a background to a white, black, or grey version of the Nametag Films text?
Or as some other little accent point, line, shape, or symbol that comes to mind.
Attached is the orginal Nametag Badge, the Nametag Script we have used and our attempt to add "films" to the scripted version. Use these as insperation or work off of them - either way just wow us.