We are a beverage company called Day Chaser. Day Chaser will (likely) be sold in 8oz glass beer bottles. We want submissions mocked up on glass bottles. Additionally, we're looking for a strong differentiation between the logotype and emblem.
This is a mood-enhancing alcohol alternative drink. It can be consumed as a replacement OR a compliment in between existing alcoholic beverages. We know alcohol will always be a part of people's lives. But we are offering a delicious, fun, and social drink that is non-alcoholic but can also be drunk with pride in social settings.
We envision this drink have 3 main use cases: 1) Outdoor Adventure: think camping, hiking, post-run, post bike ride, rafting, yoga 2) Social Get Togethers: think picnic at the park, having friends over, going to see a movie, general day time get togethers 3) Party: think night time get togethers, concerts, festivals, pre-games, more alcohol-centered events. This third point is NOT the main focus of our drink. We think most scenarios where people will be heavily drinking will not be a good use case for Day Chaser. However this drink does have an intended use for times where beer and wine are present or there is the desire to have a 'buzz' like use case #1 & #2.
Our target audience skews younger (23-35 yo.) urban professionals who care about health, wellness & fitness. Our target audience cares about the look of their products. Therefore, our brand vision is simple, modern, approachable yet aspirational. Ultimately, we picture our customers as buying into the mission as well as brand.
Best of luck and looking forward to your submissions!