Design memorable & inspiring logo for startup looking to make healthcare affordable for all

heather

heather health is a startup that empowers communities of like-minded individuals to self-fund their health care--saving >50% in costs. We're building a P2P health sharing platform where users can grow savings by staying healthy and making smart decisions, share in major medical expenses when needed, and leverage the collective intelligence of the platform..all for one low monthly payment.

The target audience will be healthy tech-savvy, early adopters between the ages of 18-44 (millenials) who don't have access to employer-sponsored health insurance. They're freelancers, independent contractors, gig workers, entrepreneurs, or self-employed or small business owners. They're trailblazers who are curious to try new approaches and question the status quo.

i generally prefer natural earth tone colors

the name heather comes from combining "healthier together." Healthier Together is our tagline and a key messaging.

heather also refers to interwoven yarns of mixed colors producing flecks of an alternate color (https://en.wikipedia.org/wiki/Heather_(fabric)). The idea is that our company will take individuals who normally can't afford health insurance and interweave them to form a community that is now stronger and empowered to get affordable, high-quality care. we'd like to see some designs that explore this idea of "heather fabric"

lastly, heather is also a common female name. we think this gives the company brand a personal touch and allow members to feel like they're getting personal, friendly service. heather cares for them.

logo should use a san serif font!