I like Flat, Kinetic Logos, Clean and Simple. Not more than 3 colors if any color at all.
I like the idea about using A&F or AF but as I mentioned, I don't want to resemble Abercrombie & Fitch at all.
I would like water to be worked into the idea if possible.
Also had an idea of having a "Freedom Key" be a part of the program. Perhaps a Key could be part of the logo. (not a requirement though).
- A+F exists to unlock hearts and release men to live Adventure and Freedom. My goal is to provide men, space, tools, and perspective to unlock Freedom, Pursue Risk, & realize their Power, Authority, & Strength. The result: Dreams are actualized, impossibilities achieved, and this beautiful life becomes a daily ADVENTURE full of FREEDOM.