How seanalex started their logo & social media pack journey
Who are you known as?
What’s your company slogan?
In Vino Veritas
Tell us a bit about who you are and the people you reach
Update: Guaranteed Prize
Update 2: Slogan currently is not testing well. Please use "In Vino Veritas" instead of Grapes * Growers * Global thanks
We run an online store and blog that focuses on BBQ, grilling, wine, beer culture, cooking and related gadgetry. We've also come to realize that our audience skews largely female for wine and want to better appeal to this audience. The goal is to design a sister-logo that can complement the existing at bbqhawks.com. Imagine both logos on top with specialized Instagram accounts etc. pointing to.
This is a fun/easy project since most of the assets have already been developed and we own the copyright for. The designer is no longer in business.
Some ideas we've explored:
1. Flip the Hawk in the image, make the background a vineyard instead of lines
2. Develop complementary color scheme based on bordeaux, red wine etc.
3. Replace the epulet with grape leaves/vine and a wine bottle or glass instead of a growler.
4. Use a more feminine yet complementary font for the "Vino Hawks" in the logo itself.
5. Keep the est. 2011
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is the base logo to start from
The original source .AI and .EPS files didn't upload correctly so I re-uploaded.