The brand treats the word "LIFE" as an acronym for "Life Is For Enjoying", so I think those letters should be given some additional focus to make it more memorable.
I would like to have three versions of the logo be available for using in various situations:
1) A 1:1 aspect ratio logo that can be used for smaller things such as watermarks, icons, thumbnails, etc. This would most likely just use "LIFE", rather than the entire name, due to the target size.
2) A larger and wider logo (16:9, 16:10, or similar aspect ratio) which would be used on video title screens, social media cover/header designs, shirts, decals, etc. This would include the entire "Life Is For Enjoying" name.
3) A slight variation on #2 that includes ".com" to point to LifeIsForEnjoying.com. This would be used on thing like business cards, ads, etc.
For at least the (2) and (3) versions, I would like some of the following activities represented with some sort of "token" (obviously, not all of them):
RVing: We drive a Class C RV from one adventure to the next and hope to eventually do this full-time for the channel.
Hang gliding, SCUBA diving, dog sledding, skiing, snowboarding, mountain biking, motorcycle riding, skydiving, paragliding, ATV riding: These are activities we have already participated in and plan to continue making videos of.
Bungee jumping, BASE/wingsuit jumping, kiteboarding, windsurfing, kayaking: These are activities we plan to do in the future.
I have attached some quick sketches to show some ideas I had, but I am definitely not an artist and know my sketches are very busy and cluttered. I know final versions won't be that way, I just want to get my ideas across. Most of my sketches highlight the RV as a primary focus of the design, but I am not 100% set on that. I might like the design to be more universal to adventures/extreme sports in general to make it more attractive to people who don't do RVing, but perhaps have the ability to highlight any one of the activity "tokens". This would allow me to highlight the RV "token" for the channel, and the snowboard "token" for a beanie hat.
Being transparent-friendly would definitely be helpful, since these will likely be used for decals and put on top of video/photos.