Dr. Shawn Soszka is a naturopathic physician, best selling author, and functional medicine practitioner who is an expert in thyroid and digestive disorders. He has provided natural-focus health care for nearly 20 years and needs a new logo. The previous and current logos failed to capture the professionalism desired.
We are moving into the online sphere and looking for a logo that is modern and professional with both a tech-savvy but also natural medicine feel. We plan on growing large Youtube and Facebook channels and want everything to look great on all these platforms.
Dr. Soszka would like a logo that has a unique graphic that can be used as a stand-alone unit (say for a favicon), and a really solid typeface, that is modern and professional and suitable for an alternative medicine based physician. We're especially keen on fonts such as garamond, big caslon, and trajan.
Dr. Soszka's target audience is primarily female between the ages 0f 30 to 60. As a male healthcare provider, he would like a logo that is appealing to a female patient but not too feminine as he has male patients as well.
We are open your input, as we are undergoing a complete rebranding. We're naturally attracted to blue, purple, black, and orange. Of course, green is strongly associated with all things natural, so if you feel drawn to its use in your design, go for it. Ultimately, we are interested in your input.
Currently, Dr. Soszka's website is using more muted colors, but all this will be adapted to the colors used in the winning logo designs (no pressure, right?). We're not particularly thrilled with the current color scheme. We are especially keen on a compatible color palette for web use if available.
We want to make this process easier for the designer and we've found some color palette inspiration in the link below. We really like the color palettes of certain items listed on this website:
Here are the palettes that caught our attention. 02. Subdued & Professional
04. Crisp & Dramatic
06. Outdoorsy & Natural
08. Primary Colors With a Vibrant Twist
12. Surf & Turf
13. Autumn in Vermont
30. Berry Blues
92. Technology Meets Nature
Again, if you are inspired with another color palette scheme, by all means, submit it!!
We would like to have a finalized logo design in one week.