some ideas to play with-- estrogen and progesterone molecules, plays on the steroid hormone molecular shapes, maybe using UIC colors.
if you use premade fonts, please keep them sans serif
Keep it gender-neutral, please -- and no faces/heads in this one
I will want to see designs with and without the slogan in them
stay away from any depression or suicide imagery, we want this to feel hopeful and bold and strong
- I like the play on the steroid hormone shapes in our logo (attached) and the different variations of blue, and the sans serif font... however, I want something fresh and new, and I want it to be more gender neutral this time around, and with warmer/darker/bolder colors.
- Also more of a boldness would be good, a little less "clean" and a little more "bold" and "strong",
- some ideas for concepts to play with-- first idea would be something that is a sort of metaphor for clarity, like clouds parting, or a magnifying glass, or something to do with light (sun, lightbulb, etc, that would give the metaphor of seeing more clearly)
- I'd also like to see some ideas that are a play on our new urban setting, maybe something that is a play on graffiti or sky scrapers or something else very urban