Brand Redesign - New Logo for Existing Logo

The Draw Shop

Maybe - right now it is - What's your draw?

We are http://www.thedrawshop.com
Our grass roots are whiteboard animation videos and we were, one of (if not THE) first to bring this to market. We help people communicate their most important messages in a way that is impossible to misunderstand. We do this through words, voice, illustrations and whole lot of genius marketing strategy. We started as a whiteboard animation video production company and we’ve grown into a production and marketing company that not only creates all kinds of cartooning, animation and mixed media videos, but we create materials for all marketing, training and educational purposes. We now need to update our brand and website. First, we need the new logo :)

Yes, we have multiple services where we will be incorporating the word Draw. This word will be important.
Right now we have a very playful brand and very cartoony and we want to keep it playful but we really want to bring more sophistication and elegance to it. I'm attaching a logo that the team really likes. We really love this color as well. We want the brand to reflect that everything is totally custom, but that we are neutral and not married to just one style. It should be professional, yet fun and relaxed.
Sophisticated and elegant, yet playful. Hopefully that resonates! Also check out http://www.thedrawshop.com to see our current logo.