Bracht Club - The Blue Collar, All Inclusive, Social Yacht Club
Brachtclub needed a new logo and social media pack design and created a contest on 99designs.
A winner was selected from 83 designs submitted by 15 freelance designers.
Some of the designers who made it happen
How Brachtclub started their logo & social media pack journey
Who are you known as?
Bracht Club
What’s your company slogan?
MKE's Inclusive Social Club
Tell us a bit about who you are and the people you reach
Bracht Club is a social club for all. You're not sippin' pinot on your private yacht, you're drinking PBR from a can while tailgating at a Brewers game. We're a little more blue collar, but fun loving and want everyone to just have a good ol' time.
It's 2019 - your company doesn't have to make widgets in a factory, you can create branding and generate revenue based off a lifestyle (think barstool sports or influencers on social media). Our organization will be hosting social events such as cook outs, block parties, and tailgates. We aim to have co-sponsored partnerships with local organizations at major events in Milwaukee. We will be active on social media with curated content to eventually drive additional revenue. We will also create and sell collateral, which will be pushed out on social media / online and sold at our social events.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Major themes:
Nautical - think blue collar yacht club. Preferably our logo incorporates the words as opposed to the words being the feature.
As far as color scheme, we like red/blue/white but are very open to your influence.
We also really like the change of font as seen in the PBR logo attached to separate the main focus to the slogan.
Other notes in no particular order:
Incorporates beer, brats, and the Milwaukee skyline if possible. Our initial thought was using a brat as the hull of a sailboat (see drawing lol). Beer and brat bones AKA skull and cross bones? Nautical flags are cool. "MBC"? We like simple yet detailed emblems which incorporate words and images. We imagine the final design being colorful and playful while being sophisticated and sharp. Easily identified and not too busy on the eyes.
Let us know if you'd like additional information, we don't want to provide too much up front! :)
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