The design is to be used for the "wrap" that will be printed to go on the truck. The goal is to make something that is very professional and can also become a consumer brand for professional healthcare. Professional, trustworthy, clean/medical/sterile, and premium service are the key elements being communicated. Fun/Web2.0/Young Generation are also positive brand associations.
The name "Wolf & Co." should be large and very visible, in a professional text. The subtitle "Professional eye care brought to you" should be below the name and does not need to be as professional.
The current leading idea is to have a glasses frame 'draped' over the truck, so that the lenses are on the side of it, bu that part of the arms of the glasses are on the roof of the truck or side. We want people to be able to see the glasses to know what the truck is about. Given the importance of conveying cleanliness, white is the background colour/shade I think will make most sense, but I am open to other options.
The truck will be a standard 17ft box truck (easily found on ebay.com)
One-off ideas to start your brainstorming -- but I am open to anything that looks good:
The glasses could be done in the style of JetBlue's commercial with stick people. (i.e., slight cartoonish); the glasses could be sunglasses or clear/regular glasses
There could be part of the typical "EFPTOZ" reading chart somewhere. This could be in standard letters, or in slightly distorted/fuzzy letters so that it looks distorted when someone sees it from far away.
A logo that indicates speed could be somewhere on it (e..g, a stopwatch with 4 minutes 59 seconds showing, a business person running with wind strikes, or another professional logo that equates to speed)
Example pictures of a 17ft truck with a design, and a 24ft truck that is not designed are below.