This project is for a vinyl banner to be hung in a trade show booth. The final result should be clean and communicate the message directly, with an elegant design. The target market is physicians and other healthcare providers and the goal is to communicate what TheraSpecs are attract visitors to the booth.
Banner dimensions are 7 or 8 FEET wide and 3 FEET tall. We will also consider 7 or 8 foot wide designs depending on which aspect ratio works better for the designer. (Designer's choice.) Final delivery should be in CMYK color and print ready. Assume the 2 inches around the edge could be cut off by hems, seams, or grommets.
At a minimum the banner should contain:
1) The TheraSpecs logo
2) The text/tagline "Therapeutic glasses for migraine and photophobia"
3) The URL line "Learn more at http://www.TheraSpecs.com
4) A picture of someone wearing TheraSpecs
In addition, the designer can add other elements as needed to create a design. The picture can be edited as needed for design impact. (For example, cropping, zooming, flipping, further blurring the background behind the model, etc.) The logo and picture are in the included assets.
Myriad Pro is the corporate font (especially semibold and semibold condensed, but regular and bold are also used depending on usage and placement.)
Additional design cues can be taken from the website: http://www.theraspecs.com. If the designer thinks any assets used on the web site would be helpful they can be provided in high resolution format upon request.
Text, logo, and model photo ©2012 TheraSpecs Company