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How hayley 7 started their signage journey
Who are you known as?
Water Industry Alliance
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
The Water Industry Alliance is a not-for-profit industry body for water in South Australia. We exist to help grow the water industry in the state by assisting companies in the industry to grow through collaboration, networking and development both locally, nationally and internationally. We want our banners to reflect succinctly what we are and what we do, but also to encourage people to find out more about us.
What inspires you and how do you envision the design for your business?
We are creating new vertical stand up banners for our organisation that will be used at the events that we run, as well as at external events to represent who we are.
We want our banners to reflect clearly our organisation and what we stand for, but we also would like them to be creative and outside of the box. We'd like them to be consistent with our branding (colours etc) but we are also looking for something a little bit different to our normal look.
The inclusion of our logo on the banner is essential. Perhaps also room for a slogan such as "The industry body for water in South Australia", as we're happy to have slogan/text on the banner, but we're also happy for this not to be there if you can think of a creative way to represent us. We're looking for fresh ideas.
Please find attached the directions for the dimensions etc for the banner artwork. I have also included our company logo. The CYMK specifications for the four major branding colours we use are as follows;
Pink C0 M100 Y0 K2
Green C50 M0 Y100 K0
Blue C100 M10 Y0 K0
Orange C0 M50 Y100 K0