"Hot with a Twist" Create Cool Billboard for Urban Real Estate Sales Team

The Somers Team

We are a small Real Estate Team under the Remax franchise in the urban city of Philadelphia, PA. Our Target Audience includes people 25-65 who are looking to Sell, Buy, Rent, & Develop Real Estate (mostly residential) in Philadelphia.

(Last attachment is our old Billboard that is currently still up.) We need a 9'x12' Exterior Billboard Signage Design. We'd like the design be relevant, humorous, outside the box, and uses images that are modern and appealing to the Millennial population as well as Gen-X and to some degree Boomers. We are trying to avoid at all cost overused cliche images of homes and keys etc. Since this is a Billboard the message has to be BOLD and use extremely simple images and few words since it will be see at a distance. By law Realtors in Philadelphia are mandated to include their Company Name and Phone Number so I will be including the phone number below and attach the links for the Company Logo as well as our Team Logo. The team logo and company logo must be the same size. End product must look polished. 215-400-2600 is the company's phone number.

(COPY) [ "HOT WITH A TWIST" [The Somers logo and the Remax logo and the office number must be included]

HOT- The word "hot" is synonymous to saying "awesome" or "attractive " or "desirable". For example: "That car is hot." It means the same as "That car is awesome."

PRETZEL- In Philadelphia, the Pretzel is the city's mascot food, if you will and called "The Philly Pretzel". Philly Pretzels are baked and when eaten in their still hot state, are amazing! Here is a link to Philadelphia's tradition of Pretzels: http://www.phillyhistory.org/blog/i…tradition/

TWIST- Every Pretzel has a twist. The word "twist" also has an alternative meaning: "unexpected", "different", "adding a little something special and good".

Therefore Real Estate does not have a direct correlation to Hot Pretzels but the connection will be made by people who view the sign. And in an Industry that is known to be very stuffy and often unethical (not us of course)... this is a humorous message that Philadelphians will be able to figure out.

MESSAGE TRANSLATION: The Somers Team Realtors of Philadelphia are unexpectedly and delightfully awesome like a Philadelphia's comfort food, the soft pretzel.

The Billboard Campaign may lead to developing related campaigns where further art and design will be needed and that means future business for the winning designer. The attached idea is what I had in mind. I attached a few Corporate logos that can be used and our Team Logo for Branding.