Digital LED signage display for a luxury real estate business

Real Estate & Mortgage

Real estate company based in Marbella, Spain. We cover the entire Costa del Sol area but are particular specialists in the Marbella and Nueva Andalucia areas. Our target markets are typically UK, Ireland, Belgium, Netherlands & Sweden, but for this campaign the target is specifically British property buyers.

We're looking to create a billboard sign to be used on digital screens in both pedestrian and roadside settings in the UK. The billboards are located in highly trafficked areas including Manchester, Leeds, London and Newcastle. We are looking for an eye-catching design with a premium look and feel. The finished designs will be shown alongside billboard displays from top brands including BMW, Vodafone, YSL, Jet2 and more. In this design, we want to promote the idea of buying and owning a second home/holiday home in Marbella Spain as a way to escape the UK weather and take advantage of the 320 days of sunshine a year in Marbella. The visuals should convey real estate, property, and the UK poor weather vs Marbella sun and outdoor lifestyle, as we believe this is a big reason for British people to be looking for a second holiday home in Spain. Text to be as follows: Live Your Best Life Join other Brits choosing a holiday home in Marbella -or- You only live once, Let us show you where Second homes are booming in popularity. Start your search today! The CTA is to visit our website to find out more and contact us. Website Address: www.marbella-for-life.com

The billboards do support limited animation, so there is room to create designs with imagery/photographs/backgrounds/text that changes, for example pan and zoom effects on photos. We are only expecting still visuals to be the deliverable from this contest however and animation will be added later if desired. Stock images can be used. Real property photos can also be supplied for the winning design. Final output is desired to be in high quality RGB JPEG files with dimensions as follows: * 384 x 576 * 312 x 504 * 288 x 608 It is important to note that the resulting content will be displayed on an LED display. Recommendations from the display operators are as follows: A blank page, when designing for print, starts as a white page. A blank LED page should start as a black page. White is created on an LED display by turning on every LED. Besides consuming the maximum power, white is the least flattering color on LED displays. So design with a black background as your starting point. Vast stretches of the same color will look boring, and will reveal any imperfection on the display. Rich, detailed graphics will look more appealing. LED’s have great color gamut. Further information about the displays can be found @ www.cityoutdoormedia.com and additional technical specs have been provided in the attached documents.

Every design category has flexible pricing for all budgets. Signage starts at $199.