What our task is all about:
At the moment, Eucarbon® is going through a major design revamp. We have recently updated our mascot via 99Designs (the new mascot can be found in the attached file).
In this context, we require a new roll-up banner design to represent our plant-based medical product.
The banner would be mainly used during promotional activities in pharmaceutical congresses and seminars.
These criteria have to be included in the banner:
• Our new mascot (see attachment)
• Eucarbon® logo (see attachment)
• Our main slogan "Healthy Gut. Healthy Life." has to be integrated into the banner, together with the brand
• The roll-up design should generally represent our idea of a natural product (charcoal is the defining ingredient; the product further contains various herbal ingredients such as senna leaves and rhubarb root)
o This may be well illustrated with images of the individual ingredients (see attachment)
• The packaging of Eucarbon® should be integrated (see attachment)
• F.Trenka Logo at the bottom [Promoting natural well-being since 1909]
• The following key messages must be included in the banner:
Eucarbon® regulates your digestion in a natural way
-> Relieves discomfort in constipation, bloating and flatulence
-> Stimulates your digestive tract by acting mildly laxative, spasmolytic and carminative
-> Detoxifies and adsorbs intestinal gases
• The dimensions of the roll-up banner must be taken into account!
o Height x width: 200x100 cm
• Pre-defined colors of Eucarbon® (see Pantone codes above)
o The colors for the roll-up banner should be in accordance to the color of the Eucarbon® packaging yellow and dark blue which are defined as followed:
Pantone 123 C
Pantone 5395 C
• Read the Style guide (attached file)!
o Here you get further information about colors, font orientation, font etc.
o We just accept our font Avenir LT Pro
• Amongst the attachments you will find a sketch of a senna plant
What we don´t want:
• Attached please find several stock photos that you can use
Here is the link to our new product website for more inspiration. http://www.eucarbon.com