What industry do you think your business is most related to?
Travel & Hotel
Tell us a bit about who you are and the people you reach
We are a naval and maritime museum on Charleston Harbor, SC. We are home to the awe-inspiring aircraft carrier USS YORKTOWN (our main attraction and why people visit us), the destroyer USS LAFFEY, and the naval aircraft that once ruled the skies. We are also home to the Medal of Honor Museum and the Vietnam Experience Exhibit (3.5 acre permanent exhibit dedicated to the Vietnam War). See more about us at http://www.patriotspoint.org. Our visitors range in age from children to seniors. We do a lot at Patriots Point. We have a camping program, educational programs, groups that visit and you can even rent out the ship for events. Most important to us is our walk up ticket sales (general admission) which is who these billboards will target.
What inspires you and how do you envision the design for your business?
We need a digital billboard design (or multiple designs with the same tag and different photos). We will have multiple digital billboards running around Charleston, SC (local). We were hoping to focus on some of our aircraft, but are open to any exciting ideas. We want people to know that we are a museum, but that we have a lot of fun, interactive exhibits and items to offer. This can be hard to convey on a billboard since you so limited in space and time. We prefer to keep it to around 8 words. Also, a lot of people like to use red, white and blue because of who we are and what we stand for, but we also really appreciate other colors (we see a lot of red, white and blue around here) - but if you disagree and think it will resonate with our target audience more, by all means.. :)
If you are familiar with Charleston at all, you will know that the Arthur Ravenel bridge is a staple/icon in this area. It is used as a very big reference point for out-of-towners. Most people do not know where Mount Pleasant is, which is where we are located even though technically we are in the Charleston Harbor. You can see the ship from the bridge (as noted in some of the photos). I personally think it would be cool to incorporate that into the billboard somehow so that people know exactly where we are without actually knowing where we are if that makes sense. Also, on an unrelated note, we have tons and tons of photos. If more photos are needed, please reach out. Lastly, our full name is Patriots Point Naval & Maritime Museum. A mouth full, right. Then our logo calls us Patriots Point, Home of the USS YORKTOWN. Patriots Point in general can mean a lot of things to people, since there is the Patriots Point Links (golf course) and a hotel on the "point" (or road rather) that we share. For locals, all of these are grouped in as Patriots Point even though we are all separate and not owned by the same company. We are actually a state owned agency. I think shortening the name to something as simple as Patriots Point Museum would work to differentiate us without having to list our entire name. There are opposing views on this internally though. Some think it is more important to announce that we are home to the USS YORKTOWN. I personally am not of a military background and I do not think that people necessarily know what the USS YORKTOWN is. I could be wrong. After all, I am not our target audience.