This is a signage for a new pediatric clinic so it needs to be visible.The name of the clinic will be "KIDZ Pediatric Multispecialty Center." We would like the have "KIDZ" be the main part with "Pediatric Multispecialty Center" written in the bottom.
I attached the facade of the building with proposed signage and pic. The building is a freestanding building by the road. On the attached document, you will see other signs. The "Sleep Institute of Florida" (left) and "KMS Kidz Medical Services" (center) are already established logos and will also go on the building. It looks like 3 different things, but it is really all in one services. The "KMS" is the owner of the clinic so they go on the building. They have a website kidzmedical.com. The sleep lab will be integrated into the pediatric clinic too. The MAIN sign for the entire building should be the far right sign "KIDZ Pediatric Multispecialty Center". It is located there because that has the best visibility from the road. To emphasize the sign, the central "KMS" will probably be scaled down to make the right sign larger.
Anyway, you see a demo logo. I don't like it at all. It's too mickey mouse. (The first demo was worse) The only thing I like about it is the layout. "KIDZ" on top with "Pediatric Multispecialty Center" on the bottom. I'm not sure I even want a picture (crayon), but I don't know. This is where the graphic designers come in. You have total creative control (picture or not).
I would like the sign to be kid friendly but to look sophisticated. I'm not sure if we want picture or not. The clinic will feature many specialties including cardiology, pulmonology, gastroenterology, sleep medicine, and maybe more. So the logo has to be all encompassing. The colors on the other 2 signs will probably be similar to what you see because they are established logos. So our sign colors needs to somewhat coordinate well. The color of the building is beige (see pic).
Depending how good it is, the signage will also become our offical logo and we will use it on business cards, letter heads, pens, etc.
Thank you, and I hope you guys can help.