Create an attractive signage/billboard for ITT Global English, Vietnam

ITT Global English

We were established in Singapore in 1989 and we’re celebrating our 25th anniversary this year. Visit http://www.ittglobalearning.com. ITT – Inspire through thinking

We teach English as a foreign language in Hanoi, Vietnam to Vietnamese young learners (aged 8-16), university students and young adults (aged 16+). Our programs aim to develop your confidence in using English to strengthen interpersonal relationship and perform as a persuasive communicator. The key unique selling point is that we train you to win friends and influence people.

Note: We have not yet develop a website for this business in Hanoi.

Design a vertical signage/billboard on the building façade; Actual dimensions 196cm by 662cm (see external billboard ad.pdf)

Aims – Increase brand and product awareness, capture attention, attract eyeballs and promote word-of-mouth

Feel – Modern, fresh and fun, bright and attractive (see opening day photos of school and rationale of design). Not childish

Required:

Logo + Brand Name (ITT) - Big
25 years - Big
Facebook – ITT GD QUOC TE
Telephone Number – (to be confirmed)

Free to be creative:
1) This is a signage/billboard, so there is only about 3-5 seconds to capture attention.
2) Wordings - The message which I want to say is that 'We are different', ‘Knowing English does not equate to Understanding Communication’.

3) Image - An image illustrating Asians learning English and/or using English to communicate with Native Speakers confidently. The picture should tell the message to the audience just as much as the wording.

4) Courses available – IELTS, General English, Business English, Academic English, Career Preparation, Study Abroad.

We are a new player in a very competitive TEFL (Teaching English as a Foreign Language) landscape in Hanoi. The market leader, in terms of pricing and prestige, is British Council (http://www.britishcouncil.org/vietnam.htm). We officially opened on the 8th October. Our school is located in a new suburban area (10km from city centre). Within a 3km radius, we are surrounded by 10 universities. Fronting the school is a lake with many nearby residents strolling and exercising every morning and evening. (see zipped photos)