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How yenj started their signage journey
Who are you known as?
YAPCHANKOR Pain Treatment Centre
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We operate pain treatment centres specialising in treating muscle and joint problems such as back pain, knee osteoarthritis, frozen shoulders, sprains and strains.
We have been around since 1979, and operate in Kuala Lumpur, Malaysia. Our main USP is that we provide treatment for long-term recovery, not just short term relief, which you get from chiropractors, physiotherapy or painkillers. The way we work is we combine our unique Chinese medicine (applied topically as patches) together with modern physiotherapy to provide comprehensive treatment. Our website can be found here: http://www.yapchankor.com
We are targeting the Gen-X's because they are starting to have aches and pains, and because their parents and grandparents are probably suffering from serious chronic conditions.
What inspires you and how do you envision the design for your business?
We want to design a billboard above one of our clinics. The size is 40 ft by 10 ft. The photo of the billboard is attached. We also attached our logo. We want something eyecatching, new and not seen before so that it can attract the attention of the drivers from the road. We will need to use the main language in Malay, then supplement it with Chinese and English. The idea is to convey what we do and our USP as succinctly as possible.
For the accompanying text, we will need to translate this later, but can we use these words first: "PAIN TREATMENT FOR LONG TERM RECOVERY."
Sub-title: Comprehensive treatment with physiotherapy and Chinese medicine