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Brand guide service
● Initial Consultation Call – We first connect with the client to discuss the project's specifics. This phase aims to understand the project needs better and build a relationship with the client.
● Moodboarding – Post the initial call, we draft a series of moodboards based on the client's vision and preferences. These moodboards can contain potential logo inspiration, color palettes, font styles, image aesthetics, and inspiration for marketing materials. Essentially, they act as a visual guide for the project's direction.
● Logo Design Proposal – After setting a clear path with the help of moodboards, we create a more concrete proposal for the logo design. This phase includes presenting the proposed logo along with mock-ups of its usage on different marketing materials such as ads, social media posts, and various other elements. This allows the client to visualize the brand's overall look and feel.
● Selection and Refinement – Once the client chooses a logo, we decide on a specific direction for the brand identity. Any necessary changes or refinements to the logo are made at this stage.
● Brand Guide Creation – This is the final phase where we create a comprehensive brand guide. This guide covers every aspect of the brand, such as company information, logo usage, variations, color and font guidelines, photo use, and various brand use cases. This document can range from 25 to 50 pages and acts as a detailed guide for the client to maintain brand consistency across all platforms and materials.
● Project Completion – After the brand guide is finalized and approved by the client, the project is considered complete. Any follow-up services or consultations can be discussed based on the client's needs.
What you will get
Editable Figma file and a ready-to-go PDF file.
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