I'm very happy that Valerie joined my competition.
Three key strengths that made her stand out from the other designers:
- She came up with various design alternatives that were substantially different, rather than iterating on a single design
- She ignored some of the elements in my design brief that simply weren't that relevant to a good logo. This sounds counter-intuitive, but in doing so she could instead focus on the core of my brand and avoid diluting it with various design elements that I thought would be 'nice-to-have'
- When asked about her design choices, she provided a clear and comprehensive explanation, further demonstrating her talent as a designer.